Campaign to Save Paste Magazine


PasteCovr_blog

One of my favorite music magazines, Paste just sent me an email in regards to their unfortunate financial situation. If you are not too familiar with Paste Magazine,  it is one of the few music magazines with great music journalism and reviews which publications like Spin and Rolling Stone have seemed to lost their ways especially when Rolling Stone gave Jonas Brothers 4 stars, and comparing them to a young Stevie Wonder.

Well hard times have hit the magazine which is due to the global recession. Their advertisers have cut a lot of their spending. This is what Paste stated in the email:

Today, we are launching the “Campaign to Save Paste” to raise money to keep Paste coming to your mailboxes and computer screens. If you are in a position to give even a little, please consider donating. As thanks for your generosity, over 70 amazing artists (including The Decemberists, Neko Case, Bob Mould, Cowboy Junkies, Indigo Girls, The Jayhawks, Brandi Carlile, John Roderick of The Long Winters, Patterson Hood, The Avett Brothers and Josh Ritter—with more to come) have gathered and donated rare & exclusive MP3s for all who join us in the campaign. Here’s what artists are saying about why Paste should be saved.

As a completely independent company, Paste has struggled for the past nine months as advertisers have decided to wait out the recession. As most of you realize, magazines are heavily subsidized by advertising. Industry experts estimate that an average subscription for a monthly publication would cost $60-$80 per year without advertising support.

But last month was brutal. Cash received unexpectedly reached an all-time low, and turned a tough situation into a short-term crisis.

Long-term, Paste will emerge in good shape. Even with the fall-off at the end of the year, 2008 was our best year yet—print subscribers, print ads, online readers and online advertising were all at record levels. Readers (print and online) remain strong. And new advertisers have come on board even in the recession, with more ready when their advertising budgets come back.

In the meantime, we’ve adjusted our business to weather this storm. We’ve cut costs, and we developed a robust online business that’s among the best in the industry. Fundamentally, we’re in good shape and won’t need another appeal down the road. But it’s taken us until this point to get there—leaving us critically low on cash, without some large corporation behind us to bridge the gap…

If you like great music journalism, and some free tunes, why don’t you give Paste a hand.

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One Response

  1. I also have my own blog I just find it hard to write quality content like this.
    I guess I really dont have the time. anyways the Jonas Brothers Rock!

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