I just came to a conclusion. Reports of Radio’s death has been greatly exaggerated. I read a lot that radio is dead especially music radio. Sites like Last.FM and Pandora will replace music radio and the DJ. Well I have to completly disagree with that, and its not because I am a DJ, but because of a new unknown, unsigned artist and the reaction I got from playing it on 88Nine RadioMilwaukee.
Who is this artist? Her name is Valentina. She is originally from Italy, but currently resides across the pond in England. I first came across her almost two years ago by accident on Myspace. I was truly blown away by not only the production but her songwriting. I emailed her to see if I can get some of her tracks to play on the radio. She sent some tracks over and we added to our rotation in radio. When we started playing Valentina’s track “Guilt Trip”. I was really surprised by the reaction that the song got. Then I notice at her myspace page, that there were a lot of comments from people from Milwaukee. The comments not only moved me, but it gave me back my faith in the power of radio. Yes maybe commercial top 40 radio maybe dying, but good non-profit public radio is not only not dying it is gaining strength becuase people are looking for something different and new. Check out some of these comments and tell me that radio has lost it mojo.
Another observation, technology will never replace a good DJ. A good DJ can find a song that can evoke an emotion. Music is nothing but the sonic representation of human emotion. Not to belittle what Pandora and last.fm does, but what better than a good DJ (who is human) to pick out music to appeal to people by emotion and not by some fancy algorithm. I became a DJ because of other good DJs expose my soul to beautiful music.
These comments are from Valentina’s Myspace blog.
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Filed under: Music | Tagged: milwaukee, Radio, Valentina | 2 Comments »